Shiseido Integrate Glamerous Rouge Lip Gloss

Integrate is a drugstore brand under Shiseido Corporation. It is a relatively young brand that has been established in Japan since 2006, targeting at women in the 20-40 years of age. This brand focuses on wearability and fuctionatily that help women create makeup looks efficiently with its understated elegant makeup colors and packaging designs.

Their makeup colors are soft and wearable. Though their packaging style is rather sleek and minimalist with a grown-up feel, I still found it lacks a sense of uniqueness.

Lip products have been this makeup line's top-selling items. The Glamerous Rouge lip gloss particulary is the star product for the brand, and has been quite popular in Japan. When it was first launched in Japan, about 9.6 millions of Glamerous Rouge glosses were sold within half year.

Integrate Glamerous Rouge Lip Gloss

Glamerous Rouge is currently available in 12 shades. This is my review on the shade in PK 321 (light pink).

Packaging

Integrate Glamerous Rouge Lip Gloss PK321

The lip gloss disguises as a pen. There is a tube in the center to dispense the gloss to the spatula. You can see through the middle of tube to check how much lip gloss is left.

Bottom of Glamerous Rouge Lip Gloss

The dispenser is a smart design! You twist the tube clockwise at the bottom to dispense gloss to the applicator. And if too much were dispensed, you could actually twist the bottom anti-clockwise to draw the gloss back to the tube from the applicator.

Integrate Glamerous Rouge Lip Gloss PK321

The transparent applicator is soft. It has good flexibility for a smooth and even application. The applicator's tip comes in a round shape, making it easier to spread the color, and achieving the curve shape especially for the center edge of my upper lips.

Shade

PK321 is a light pink shade with noticeable multi-colored shimmering particles. It is free of fragrance.

IntegGrate Glamerous Rouge Lip Gloss PK321

The color is similar to my Anna Sui Sui Lip Gloss #304, which I reviewed before. The differences are Integrate Glamerous Rouge PK321 appears less pinkish, yet more translucent on my lips due to its sheer consistency, and the shimmering particles of Sui Lip Gloss #304 are finer and more subtle.

Texture

The gel-like texture is richly moist. I don't feel it is sticky on my lips.

Finish

PK321 goes on sheer and glossy with a hint of pink on my lips. Once it settles in, the shimmering particles are less noticeable as seen in the tube.

This lip gloss evens out my fine lines to impart a nice wash of color. What I like about it is it gives a fuller dimension to my lips in a natural-looking way. And it adds clarity and luminosity to my lips for a dewy moist and subtle shimmering finish. For a long-wearing result, I would suggest at least 3 layers of application.

Affordability

Integrate is considered a lower pricing makeup line. This lip gloss costs 1,260 Japan Yen, which is about $11-12 USD. It holds 1.8g of gloss, which is very little compared to other lip glosses in the market. If you breaks down the unit cost of InteGrate Glamerous Rouge lip gloss, its unit price is even higher than Dior or Chanel lip glosses (Dior Addict Ultra Gloss Reflect is 5.5g for $24.5 USD; Chanel Glossimer lip gloss is 5.5g for $26 USD).

Summary

Overall, I enjoy using this lip gloss as it provides an evenly glossy and subtly shimmery finish. I found the color is on the sheer side. I expected it would be much more pigmented for a semi-opaque coverage. It is great to be worn alone when I just want to add shine and luminosity with just a hint of color on my lips. For a good result, I think this lip gloss looks beautiful on top of other of my pigmented lipstick(s). If you like sheer-tones for lips and would like to get a taste of Japanese drugstore lip glosses, Integrate Glamerous Rouge lip gloss would be a great choice.


Related posts:
Anna Sui - Sui Lip Gloss #304

Sony CP Curvy Lip Silicone