Brazilian supermodel Giesele Bündchen will be the newest face of MAX Factor, which will celebrate its 100th anniversary next year. Giesele signs with MAX Factor to replace Carmen Electra who had a three-year deal with the brand.
MAX Factor will unveil this Brazilian bombshell showcasing its makeup line beginning Sept 18, 2008 on its website. And, we will see her appear in the ad campaigns for MAX Factor's Lipfinity Lip Collection and ColorGenius Face Collection starting next month.
Giesele Bündchen New Face of MAX Factor
[Photo credit: AP]
Does it mean the company's aims towards a modern, dynamic, and fashion-forward edge? I am looking forward to seeing the new product ranges, makeup color styles and ad campaigns MAX Factor will bring to us as Giesele fronts this brand.