Prettia Bubble Hair Coloring

Japanese household and cosmetics-goods company Kao launched Prettia Bubble Hair Coloring in July 2007. Prettia Bubble Hair Coloring is an innovative hair coloring product that uses foam to dye the hair. It contains the extracts of Amino and Royal Jelly to minimize the dyeing damage and restore the hair. It costs only 794 Japanese Yen (or about USD$7.50) and has earned many good reviews from beauty bloggers in Asia. Those reviews conclude:

• It has an easy and fast application that works for everyone
  
• The dye chemicals can transform into foam to blend into hair evenly and effectively
  
• The formula doesn't have an unpleasant or pungent smell
• The finish looks smoothly shiny and the hair doesn't feel dry or damaged

It is available in the shades of:

• For a milky smooth finish: Marshmellow Brown, Mocha Orange, Milk Tea Brown and Cool Beige
  
• For a glossy shine finish: Sweet Pink, Glossy Orange, Glossy Brown, Royal Brown and Honey Brown
  
• For a natural looking: Natural Brown, Natural Black and Light Bleach
  

It is applied just like how you shampoo your hair. The dyeing kit contains two types of liquids, a treatment essence and a pair of plastic gloves.

[Kao's website has a how-to demonstration]

This is a brief translation:

1. Simply mix two liquids into a container
2. Close the cap and shake the container (upside down) for five times or more
   
3. Gently tilt the bottle and pump out the foam to apply it evenly on dry hair
   
4. Blend and lather up into foaming bubbles to cover the whole hair
5. Leave it for about 20-30 minutes to let the dyeing agents settle in
6. Rinse off and wash the hair

This is the only hair coloring product that has attracted me for D.I.Y hair dyeing. The easy-to-apply direction looks perfect for beginners like me and also my mother. My mother complains a lot about her gray hair and she doesn't like to frequent the hair salon for dyeing merely one inch growing gray hair. On the other side, it is always exhaustive for her to use most D.I.Y. hair dyeing kits at home as her eyesight begins to deteriorate. Kao's Prettia Bubble Hair Coloring seems like a perfect solution for her.