From a customer's point of view, part of the fun of shopping for beauty products is receiving extra free sample packages, whether they are gift-with-purchase or simply free-of-charge. From a company's sampling strategy, it is all about getting the customers to consider its products. It builds a relationship with customers, and give customers time to choose the right product(s) that works for them.
Who doesn't love beauty samples? Sampling is the best way I get to explore new lines or products and find out something suitable for my skin type. I love beauty sample(s) for their cute miniature packaging that are convenient for use during traveling. As a makeup lover, those cute or special design sample containers become part of my makeup collection too. What about you? Do you also like to collect small sample containers?