Dolce & Gabbana Launch Cosmetics Line

Scarlett Johansson as New Face of Dolce & Gabbana's Makeup Line
[Photo credit:WWD]

Dolce & Gabbana is the latest fashion house to join the cosmetics industry. Dolce & Gabbana is famous for its glamorous and ultra-feminine designs. The fashion duo has collaborated with famed makeup artist Pat McGrath to transform their opulent and sexy style into their makeup line.

Stefano Gabbana told WWD: "We see makeup as another thing for women, like a dress. We worked on the makeup line like we work on a clothing collection — you can change makeup like you can change your clothes, depending on your mood."

Italian Fashion Designers Domenico Dolce (Right) and Stefano Gabbana (Left)
[Photo credit: www.reuters.com]

The packaging of the new line is in shiny gold with round edges. The colors were inspired by vivid blues from the Mediterranean, the dark burgundy shade of dahlia (Gabbana's favorite flower), and gold and black from volcanic island Stromboli (where the duo likes to stay for summer vacation.)

Part of Dolce & Gabbana's Makeup Line
[Photo credit:WWD]

The makeup line of Dolce & Gabbana is positioned as a high-end brand. The price will range from nail lacquers for $20, mascaras for $28, lipsticks for $30, eye shadow duos for $36, and to finish powder foundation for $59.

Dolice & Gabbana's makeup line is in its initial launch stage. The makeup items are set to be unveiled at La Rinascente Milan Flagship in late January, then arrive at Selfridges (of London) and Saks Fifth Avenue (in Beverly Hills, LA and Fifth Avenue, NYC) in March. Saks has the exclusive distribution in the US for spring.

I remember Calvin Klein relaunched its cosmetics line about the same time last year. US fashion label Rock & Republic also launched Rock & Republic Cosmetics last September. I am glad to see more and more fashion brands join the cosmetics market, and promote the diversity and growth in the cosmetics industry.

Updated on March 28th, 2009:
Check out my post "Update on Dolce & Gabbana Makeup Line" for the updated information on the US　rollout plan！

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Ｌaunch of Calvin Klein Cosmetics